Managed Portfolio
The Smurfs
By Peyo Company
About the IP
Originally created in 1958 by Belgian comic artist Pierre Culliford, known by his pen name Peyo, the IP has expanded far beyond its original comic roots. The global licensing and management of the Smurfs brand is led by Peyo's daughter, Véronique Culliford.
Original Publisher
Peyo Company
Peyo Company