Managed Portfolio
Peko-chan
By Fujiya Co., Ltd
About the IP
Peko-chan is the iconic, perpetually six-year-old mascot for the Japanese confectionery company Fujiya Co. Ltd. https://bokksumarket.com/blogs/magazine/who-is-peko-chan-in-the-milky-line-of-candies-since-1950. Recognized by her pigtails, red cheeks, and signature tongue-out smile, she represents the "Milky" candy brand. Her name derives from peko-peko, a Japanese term for a hungry stomach