Managed Portfolio
Baby Shark
By The Pinkfong Company
About the IP
Baby Shark is a global children’s phenomenon created by The Pinkfong Company from South Korea. What started as a fun sing-along song about a friendly shark family turned into one of the most-watched videos in history and a worldwide brand loved by kids and parents alike.
The song follows Baby Shark, Mommy Shark, Daddy Shark, and their ocean friends as they dance to a catchy “doo doo doo doo doo doo” rhythm. Its simple lyrics, playful moves, and bright visuals make it easy for children to sing and dance along.
What makes Baby Shark special is its universal appeal crossing language and culture with pure fun. It has since grown into a full character universe with shows, merchandise, live tours, and even a TV series.
The song follows Baby Shark, Mommy Shark, Daddy Shark, and their ocean friends as they dance to a catchy “doo doo doo doo doo doo” rhythm. Its simple lyrics, playful moves, and bright visuals make it easy for children to sing and dance along.
What makes Baby Shark special is its universal appeal crossing language and culture with pure fun. It has since grown into a full character universe with shows, merchandise, live tours, and even a TV series.
Original Publisher
The Pinkfong Company
The Pinkfong Company